With 2025 already picking up pace, we wanted to take a look in our rear-view mirror and reflect on an incredible 2024.
Your support has been essential to our journey, and we’re so grateful to have you as part of our community. Let’s dive in!
Our top 10 Highlights of 2024:
👥 There are now over 57,000 of you! → +60% year-on-year growth!
🏎️ You're now managing over £1 billion in cars on Custodian→ That's double since 2023.
📄 Over 63,000 History Files and Cost Entries added to the platform → 14,000+ invoices uploaded to date.
📱 Our iOS app has been downloaded 13,000+ times → Up +107% with an average rating of 4.7 ⭐.
🚘 The Showroom expanded to 4,000+ listings from 60 Dealer Partners → A +283% leap!
🎙️ The Apex podcast hit 150 episodes → And now includes video (our first piece of content broke 1 million views last week!)
🛠️ Launched five exciting new features: Car Insights, Dark Mode, a customer referrals programme for insurance, and the ‘Your Journey’ onboarding flow.
💡 Maintained a >99.95% uptime → Even while scaling operations.
🚀 Fully launched Custodian Insurance, receiving 5,000+ applications and insuring cars ranging from Ferraris, Aston Martins, and Lamborghinis to modified BMW M3s and Mazda MX5s.
🛡️ Partnered with three leading specialist car underwriters. In 2025, we’re excited to broaden our offering to serve the ever-increasing number of applications we receive!
2024 wasn’t just about growth—it was about learning. Every step has shaped our focus for the future, and your feedback has been invaluable in helping us plan what’s next and will undoubtedly continue to do so!
What’s ahead in 2025?
We’ve got plenty of exciting features lined up (and you can help shape the roadmap here). Plus, we’re expanding our insurance panel to offer broader coverage and even better pricing. If we haven’t been able to assist you yet, thank you for your patience—we’re working hard to change that.
We couldn’t have done any of this without you. A huge thank you to our supportive community and the hard work of our brilliant team. Your belief in us is what keeps us going.
